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It’s no secret: when it comes to creating an effective trade show display, a picture genuinely is worth a thousand words. You may be the best salesman in your industry, but a poorly designed trade show display may sink your business pitch before you even talk to the firstborn customer. With the stakes this high, planning an effective trade show display may seem like a daunting task. However, with a little innovative planning, a creative, habit display and an beautiful banner display, your booth may veritably be the best in show.
Know your space. Before planning your trade show display, get specifics on the venue where you will be exhibiting. How much space will you have for your display, and how much space will there be amongst you and your neighbor’s display? Will you have access to electrical outlets? Will a tablecloth be provided? This data will aid you determine how much – and what type – of materials you will have to bring.
Tip: Even if the venue furnishes a tablecloth, fetch your own or a table runner in a contrasting color to add visual interest to your table. And if you need access to an outlet, fetch your own power strip and an extension cord! Don’t rely on the venue to supply these for you.
Add a banner display.
A colorful banner stand next to your display will support your booth stand out from your neighbor’s. Available in a potpourri of sizes, colors and shapes, a banner display is a outstanding way to introduce a new product, heighten brand awareness, or emphasize a company logo and contact information. If you already own an exhibit booth, invest in a banner stand to update your existent display without spending a fortune. Choose a contrasting color and material to in truth make your display pop.
Tip: After the trade show, keep your banner display working for your business! A banner display is a great addition to your storefront or marketing space, and it adds a professional touch at your next conference.
Invest in a habit display.
Nothing packs as big a wow factor as a habit display at a trade show. Depending on the size of your display area, a totally customized display may develop an completely new environs for your company, visually and physically separating your display from the rest of the trade show. Popular habit display elements include an elevated seating area, a partial roof covering for your display and a multi-level or curved background. Creative, professional and memorable, a habit display veritably sets your company above the other trade show participants.
Tip: Some companies offer discounts up to 50% on pre-designed habit displays. While these displays were antecedently built for another company, with a few minor adjustments (and your own graphics), you may make them all your own and take pleasure in a habit display for a fraction of the price.
Enhance a little trade show display with accessories. If you don’t have the space (or money) for a larger, customized display, heighten your existent display with a few key accessories. Keep your product data and company brochures organized with a creative writing of recognized artisti value stand. Select a few bold tablecloth or table runner. Add a free-standing prize wheel and give away company-branded accessories.
Tip: Trade show venues are often dimly lit or rely on harsh overhead lights. Brighten up your display with a few strategically placed lights highlighting your banner stand, creative writing of recognized artisti value display or company logo and contact information.
Borrow the best from your competition.
Whether you are a seasoned regular or this is your original time exhibiting at a trade show, visit a few shows as an attendee. Which displays catch your eye and which send your running in the opposite direction? A quick lap through a trade show will help get your originative juices flowing with ideas for bettering your own exhibit.
Tip: If you are on a budget, pay particular attention to banner displays and accessaries you like; these are low-cost upgrades.
Best In Show
BEST IN SHOW – DVD Movie
Christopher Guest, the man behind Waiting for Guffman, turns his comic eye on another little world that takes itself a bit too seriously: the world of competitory dog shows. Best in Show follows a clutch of dog owners as they prepare and preen their dogs to win a national competition. They include the yuppie pair (Parker Posey and Michael Hitchcock) who fear they’ve traumatized their Weimaraner by having sex in front of him; a suburban husband and wife (Eugene Levy and Catherine O’Hara) with a terrier and a long history of former lovers on the wife’s part; the Southern owner of a bloodhound (Guest himself) with aspirations as a ventriloquist; and numerous more. Following the same “mockumentary” format of Spinal Tap and Guffman, Best in Show takes in a good deal of of the dog show officials, the manager of a nearby hotel that allows dogs to stay there, and the commentators of the contest (a exceptionally knockout comic turn by Fred Willard as an oafish announcer). The movie manages to paint an affectionate portrait of it is quirky characters without ever losing sight of the ridiculousness of their obsessive world. Almost all of the scenes were formulated through improvisation. While missing out the overall focus of a written script, Best in Show captures hilarious and absurd distinct elements of humane conduct that could never be written down. The movie’s success is a testament to both the talent of the actors and Guest’s discerning eye. –Bret Fetzer
From The New YorkerChristopher Guest reunites much of the cast of “Waiting for Guffman” for another mock documentary; the target this time around is the cloistered world of championship-dog breeding. Guest directs and scripts with a loose, improvisational style (no dialog was written down), and while a good deal of of the scenes glide along with a quick-witted tempo, others are awkward. The dogs themselves are splendid, and when the satire works the laughs are plentiful. Best-in-group awards go to Parker Posey and Michael Hitchcock as an uptight suburban couple whose courtship involved adjacent Starbucks franchises, John Michael Higgins as a preening owner who outshines his shih tzu, and Fred Willard as a chipper commentator who showers ASINine remarks on the proceedings. If Guest has a trademark style, it’s the airtight earnestness he demands of his cast-there’s not one wink in the entire film. -Michael Agger
Copyright © 2006 The New Yorker
From the Back CoverWinner of Best Picture, Best Supporting Actor (Fred Willard) and Best Supporting Actress (Catherine O’Hara) at the American Comedy Awards.
Best In Show Photo
Best In Show Pic
Best In Show Image
Best In Show Photo
Most helpful client reviews
35 of 36 persons found the following review helpful.
 “Thanks a lot, you stupid hotel manager!” (4.5 stars)
By Michael Crane
Christopher Guest’s “Best in Show” is a wildly hilarious satire that pokes fun at people who are overly obsessed with their pets. So obsessed that they would take their pets and put them in a type of “beauty pageant” in order to get awards and recognition. It’s funny and unrelenting because you see it as an each day occurrence in society. People like this actually do exist, and that is why it’s so humorous. The characters are all out of their minds and are a joy to watch in this very agreeably diverting and unpredictable film.
I had no idea what I was going to experience when I popped this into the DVD player. At first, it didn’t seem like anything that would interest me. However, closely each single person I recognise had seen it and encouraged me to watch it. I’m glad I did give it a chance, because I ended up in truth liking it. The satire is outrageous and subtle at the same time (something that’s VERY difficult to accomplish unless the project is in the right hands). The actors are hilarious and very animated, but at the same time you recognise that these types of humans actually do exist! Eugene Levy was my favored person in the film. He’s so subtle and clever when it comes to humor. Overall, everyone was fantastic in their roles.
The DVD has a good deal of actually cool extras. It has very good picture and sound quality. Extras included are deleted scenes, feature length audio commentary by Christopher Guest and Eugene Levy, theatrical trailer and more. The deleted scenes are pretty interesting to watch. Tons of particular features for those who love the extra “bells and whistles.”
“Best in Show” is great satirical comedy in top form. Not a wasted second is present in the movie. If you’re looking for something a little less ordinary, this may be the choice for you. Christopher Guest has done an splendid occupation of orchestrating this very agreeably diverting and clever film that gives us 90 minutes of fun and laughs.
28 of 31 humans found the following review helpful.
 I Give It 5 Dog Biscuits!!
By A
I don’t even do not forget if this movie made it to the theaters in my town. This is the kind of little gem that slips past critics and moviegoers and either finds an audience in the video market, or passes away into obscurity. Those viewers who enjoyed the improvisational comedy of Christopher Guest’s former attempts (This Is Spinal Tap, Waiting For Guffman) will love Best In Show. It features a wondrous cast that includes Michael McKean and John Michael Higgins, the flambouyantly gay owners of a prize winning shih tzu, a yuppie couple (Parker Posey and Michael Hitchcock) whose Weimaraner is as neurotic as they are, Christopher Guest as the proud proprietor of a Bloodhound named Hubert who also fancies himself a ventriloquist, and Catherine O’Hara as a former nympho who keeps running into old boyfriends (she’s had hundreds of them), much to the chagrin of geeky husband Eugene Levy. They are all competing for Best In Show at the esteemed Mayflower Kennel Club dog show. Their absurd and outrageous conduct is captured in a documentary style. Fred Willard chews the scenery hilariously as a commentator who seems to recognise not one thing in regards to dogs or anything else for that matter. Don’t let this one pass you by, it’s well worth the price. The DVD also comes with a good deal of very amusive deleted scenes and a commentary by Guest and Levy.
26 of 29 people found the following review helpful.
“…In a lot of countries, these dogs are eaten.”
By Greg White
This was a funny, funny movie, to say the least. I’ve never seen “Waiting for Guffman”, but “Spinal Tap” still makes me laugh to this day. My main attraction to this movie was Fred Willard(known not long ago for his hilarious “conversations” with Jay Leno on the Tonight Show). This man does wonders when it comes to improv, and this movie just displays that so well.
The film polks fun at Dog Shows(one event in which it’s players take itself WAAAAAAAAAY too serious). This is best displayed when Fred Willard, playing a commentator for the show, asks his collaborator if he could guess how much Fred benched in his prime. Also to mention his hilarious anecdote for dressing up a bloodhound in a Sherlock Holmes uniform, in order to “get the crowd pumped”.
I liked this movie, and anybody a fan of mellow humor, rather than gross-out humor(Farrely Bros, etc.) must check this out. It’s more of a comedy for humans in their 30′s and up, but I’m 15, and got a vast kick out of it. I won’t touch down on the characters, because I’m sure you’ve read a great deal on that already. But, if your in the mood for one hell of a comedy, or just a plain old Fred Willard fan like myself, this is unquestionably worth a view.
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